Mission and Vision
Vision
Driving the Coachella Valley's future of sustainable mobility with safe, innovative and reliable public transportation today.
Mission Statement
Connecting people and improving life by taking you from where you are to where you want to be.
Our Goals
- To provide dynamic organizational leadership and change consistent with the growth of the transit agency.
- To continue the advancement of innovative transportation and alternative fuel technologies.
- To provide leadership for the region’s mobility needs.
- To provide high quality transportation services that are safe, efficient, and effective.
Core Values
- Safety
- Protecting every ride and every life. Safety starts with integrity, reliability, and doing your part - every time, without exception.
- Integrity, Transparency, & Honesty
- Be honest, clear, and accountable - especially when it's unpopular. Build trust with every decision and action, using facts, full disclosure, and personal responsibility.
- Fun
- Bring energy and joy to the workday. Celebrate often, and help create a positive, supportive culture where people enjoy coming to work.
- Teamwork, Collaboration, Connectivity, & Communication
- Work together with shared purpose. Share information openly, offer feedback with care, and treat every teammate as a partner in success.
- Curiosity & Innovation
- Don't wait for the future - Create it. Stay curious. Explore new ideas, ask questions, and challenge the status quo to move the agency forward.
- Adaptability
- Embrace change with flexibility and optimism. Respond to challenges creatively and collaboratively, even when time and resources are limited.
- Agency First with the Customer at the Center
- Support the agency's mission by putting people first - from the inside out. When we succeed together, our customers benefit most.
- Ownership, Accountability & Courage
- Own your role, speak up, and stand tall in tough moments. Take responsibility, follow through, and act with courage, even when it's uncomfortable.