Rider Rewards Celebration

SunLine Transit Agency Recognizes Customers with 40th Anniversary Rider Rewards Celebration

It’s SunLine Transit Agency’s 40th anniversary of serving the transit needs of the Coachella Valley, and the Agency has kicked off a Rider Rewards Celebration to help commemorate this milestone.

Now through April 15th, the SunLine ‘Rider Rewards Team’ will be making surprise visits to 40 different buses traveling around the Coachella Valley – thanking customers for their loyalty with prizes ranging from cell phone grips and water bottles to gift cards for TOGOs and Nothing Bundt Cakes – even $50 Visa cards! For each bus that the Rider Rewards Team surprises, everyone on board at that time will receive a prize. More than 500 prizes will be given away. Whether you’ve been riding for years or want to give the bus a try for the first time, SunLine wants to thank you for taking the Sunbus to wherever your destinations may be in the Coachella Valley – or Riverside, if you ride the Commuter Link.

SunLine is dedicated to leading the advancement of alternative fuels while providing safe, accessible public transportation to the businesses, visitors and residents of Greater Palm Springs. SunLine Transit Agency operates a fixed route bus service and curb-to-curb paratransit for the mobility impaired. Its fixed route and paratransit vehicles travel more than 4 million miles per year, covering over 619 bus stops located throughout a 1,120 mile-service area, carrying approximately 4.82 million riders.

Formed by a joint powers authority in 1977 to operate the Coachella Valley’s public transportation system, SunLine has made major strides the past four decades in the development and implementation of not only its own clean fuels fleet – but has been recognized as a national leader and pioneer in zero emission transit. SunLine innovatively took on many “firsts” in the industry – from being the first transit agency to convert its entire fleet from diesel to Compressed Natural Gas (CNG) to putting the first fuel cell bus into service.

In 1992, SunLine’s Board of Directors sought to preserve the air quality in the Coachella Valley and voted to transition its fleet to alternative fuels. In the next couple years, CNG buses were arriving – adding 40 to SunLine’s fleet as well as a transit and public CNG fueling site.  By 2000, the agency featured its first zero emission bus as well as on-site H2 fueling.

SunLine then brought in a fuel cell hybrid bus in 2002, and in October of this past year, unveiled the 7th generation of the fuel cell bus at the California Transit Association’s (CTA) annual fall conference in Riverside, CA.  At that same conference, SunLine Transit Agency was honored with CTA’s Transit Innovation Award.

Serving as the test bed for fuel cell technology development, hydrogen fueling infrastructure and commercial operation of fuel cell buses, SunLine Transit Agency commercially operates over a quarter of the nation’s fuel cell buses partially on renewable hydrogen produced on its property.

In April 2017, the State’s California Climate Investments program announced SunLine as the recipient of a $12.5 million grant for a pilot project that will deploy five new zero-emission buses in the Coachella Valley and help fund existing hydrogen infrastructure.

Beyond its strides in innovation, SunLine has been a committed community partner – “giving back” through a number of programs. The agency hosts initiatives like ‘Pantry to People’ and ‘Fill the Bus’ food collection events – as well as the ‘Pack the Bus’ backpack and school supply drives at the beginning of each academic year.

The Agency kicked off the celebration by treating riders to 40-cent rides on May 31, 2017.